It’s been several months since we’ve last posted a blog as we’ve been swamped with projects, so we’re going to share a few new changes that were excited about!
The print magazine we produce “Spotlight WV” is three years old, we’ve produced some commercials playing in movie theaters in throughout West Virginia, we’ve taken on some wonderful new clients and as of this past June (2015) our company is officially five years old! We’ve been collecting several client testimonials to celebrate and it’s been a very rewarding experience.
Changing our name: Where we’ve been, where we’re going.
Over the years we’ve changed our name before to accommodate to our services and clients needs. In 2010 we started with “Aronfield: Media and Tech Soulutions” since we offered tech services at the time. We decided to focus more on the production and marketing and then the name “Aronfield Studios” was born in 2011. We stopped offering tech services and partnered with Phillips Technologies to cross promote our services. This has worked well for years and now it’s time for one last change that will encompass all that we offer for our clients since we’ve grown so much as a company. We’re adopting the name “Aronfield Agency” to fit our services and options we offer. We cover an extensive list of branding, marketing and advertising services for your business. We’ve hired several freelance content creators, designers and programmers to help us keep up with the demand, and we still maintain our level of professionalism and quality to all of our clients, big and small.
The tech company we partnered with (Phillips Technologies) was recently bought out this year buy a competing company (KTS), but it worked out for the best as they were already one of our clients and they were willing to keep the partnership going. We’re very grateful for their partnership and we’re excited for things to come.
“When you brand yourself properly, the competition becomes irrelevant.”
— Dan Schawbel
Volunteer work, non-profits and more.
As of July 2015, Joel Bennett (Aronfield Agency founder) is officially on the board of directors with the WV Dance Company working as part of their marketing committee. We’re also looking forward to working with Generation Charleston and Active SWV on a few things. And we’re also putting together a new logo for a non-profit, we’ll share that with you all soon.
So that’s a few things we’re working on, if you want to stay tuned with all that we’re doing, just follow us on Twitter as everything is linked together. Thanks for reading.
It’s overwhelming to say in the least how much we appreciate your business as we’ve become one of the top choices for web design and video production in West Virginia. We strive to go above and beyond your expectations as we always deliver quality products and results. Our work speaks for it’s self.
PS: Stay tuned for the launch of our new website with new case studies full of web and video projects!
Last week we produced two YouTube intros, (or bumpers as some call it) and that’s what made us decided to dive into the world of intro videos for today’s blog. Intro videos are usually short and sweet videos that show the audience what you’re about in a quick glimpse. These types of videos can range between a few seconds to a few minutes long depending on the medium, format and your overall goals.
When relating to YouTube video, the goal could be to show off your Company logo to let the audience know it’s an official video by “such and such” Company, others may need a full show intro that lists everyone involved which often includes credits, cast and ultimately establishes you’re watching “such and such” show. These can be called intro videos, bumpers, openers, title sequence, to name a few as there are various ways to describe a simple intro video.
Today, modern intros take advantage of motion graphics and animation to spruce up their logo or general message to the audience. There are several options when making your intro video, and there is no right or wrong elements to produce your video, it’s mostly up to your preferences and audience. Some intro videos are made to be very classy, slow, simple and use standard professional shots, others may be very artsy, modern, and fast all while using some variation of animated / motion graphics.
Here are a few types of intro videos and below we’ll include a few broadcasting terms that surround the subject of intro videos.
ABOVE: Here we show a quick to the point intro using animated / motion graphics with a number of elements to make it look simple. If you notice the fire in the logo and the dust cloud when you hear the explosion, those elements were filmed on a green screen and layered to create what you see now. Although to note, this video wouldn’t have been made possible without the talent of Eryck Webb for his amazing artwork. Overall this short video turned out great, it has slight resemblance to the Marvel intro too. (Produced 5/31/14)
ABOVE: This video was created using animated graphics and photography of “The Vintage Doll”. This intro is slightly longer than the one above, and it has a classy, smooth feel to it. It’s mostly images with timed transitions to create a retro feel to it, which may sound simple, but it serves the overall theme of the video quite well and the music brings it to life even more. (Produced 5/30/14)
ABOVE: Last, we have another example using animated or motion graphics as the intro for Spotlight WV. (0:00 – 0:09)
If you need help with your video project, call us at 304-207-0037 or email us at firstname.lastname@example.org. Thanks for reading, be sure to follow us on Twitter or like us on Facebook.
And here are a few broadcasting terms for the day.
Video Bumper: a commercial bumper, ident bumper or break-bumper (often shortened to bump) is a brief announcement, usually two to 15 seconds in length that can contain a voice over, placed between a pause in the program and its commercial break, and vice versa. This same term is used when speaking of audio production such as radio, podcasts, etc..
Sweepers: A lot like a Bumper, this can be either be voice or voice over music or sound effects that bridge two elements of the show. These can also be used as station ID’s or introductions to different segments. Generally longer than a bumper, about 10-20 seconds in length.
Stingers: When you’re listening to a DJ and he says something then plays a fast piece of music or a sound effect to emphasize what he just said? That’s a stinger. These are very short, 1-3 second pieces.
Drops: These are sound bites that are lifted from movies, radio, TV, or albums. They can either be used as an emphasis (like a Stinger) or a transition (like a Bumper or Sweeper). There’s usually no set length.
Intro Title Sequence: A title sequence is the method by which films or television programs present their title, key production and cast members, or both, utilizing conceptual visuals and sound. It usually follows but should not be confused with the opening credits, which are generally nothing more than a series of superimposed text.
Interstitial Video ADs: An advertising video clip that is inserted in the middle of a website, MMS message, games or mobile app. This video plays back as you wait to load to another screen, as you read your text messages, or as you achieve goals in some mobile games.
We’re on several social media networks, from Facebook and Twitter to Flickr, but recently we’ve decided to setup an Instagram account for our business. Most social networks are useful in their own ways. Here is why were going with Instagram and why you should too.
#1. A picture is worth a thousand words.
#2. Reaching a possible new audience in a cost and time effective way.
You’ll have the attention of the younger, millennial generation. Face it, Facebook has become a place for the older crowd and it’s just part of social media evolution. Most of the younger crowd wants to sign up on social media sites where they won’t run into Mom or Grandma. (No offense to Moms and Grandmas out there, you know the drill.)
As for cost and time, it’s free to use and you can set it up to cross promote your other accounts, sending one post to Twitter, Flickr, etc., then you’ll have a tool that just saved you time, and time adds up. And not to mention, when running a business, who has time to keep up with social media in the first place, so the easier, less steps, the better. — If you are in need of our social media expertise, feel free to contact us with any questions, we do offer social media management as an option. Some of our clients use it everyday, and others for events or specials. Email us.
#3. It adds a personal touch to your business.
Instagram Can Offer “A Behind the Scenes Look” into your business, keeping your brand in the conversation, building trust within the field. Many people look go with businesses who not only have an authority on the subject, but who shares their work in an open discussion, that’s where the trust comes into play.
#4. Unique opportunities: Contests, Conversations and going Viral
Every social media experience has it’s own advantages. Knowing the trends, engaging the right conversations, and offering fun contests can go along way. It doesn’t take spending a fortune to achieve viral success, only taking the time to be creative. — Again, if you need help in this department, we’ll be glad to help. (This is the fun part of our job.)
#5. It’s a fun tool that lets you be creative in driving traffic to your website or cause.
You have so many easily configurable combinations of creative effects to add to your photos, it makes the process seem more like fun than work. Not only will you be able to drive traffic to your website or cause, but with likes, comments, and tags you can put together a way to track your progress and to improve your viral techniques.
And to close, many of these points could carry over to other social networks, making use of their particular strong points.
We’ve recently opened our new Instagram account, check it out, lots more to come. See you on Instagram!
Follow us on Instagram! http://instagram.com/aronfield
By: Joel Bennett
CEO / Marketing Director
We’ve produced another great Winter issue of Spotlight WV Magazine! You can check it out online for FREE, and hard copies are available for purchase online.
We designed the layout, front to back. In this issue you’ll find photography from one of our favorite photographers in the area, Steve Brightwell. Yes, we’re a little biased, because we use Steve for so many projects (unrelated to Spotlight WV). Steve is this issue’s Featured photographer, the cover is also from work from Steve.
If you’d like more information about the magazine check out the link below.
NEXT: We’re already planning for the Spring issue, being it’s the biggest issue of the year. Stay tuned.
Haven’t had a chance to update our blog in a few months, been a busy bee. I wanted to take some time to update you on some of our projects. This ended up being a longer post than expected. Enjoy!
- Aronfield Weddings: (Beckley, Fayetteville) We finished up a few Wedding DVDs for our side business Aronfield Weddings. We offer Wedding videography services throughout West Virginia. If you’d like to check out some of our wedding trailers, click here to watch our demos. If you would like to book our services for your wedding, click here to see about availability. We’re filling up already for 2014. Also check out our Facebook page. http://www.facebook.com/AronfieldWeddings And special thanks to Angie Roy and Kristi Majakey for their help filming.
- ShockaCon 2013: (Charleston) Shot footage for a Spotlight WV promo of ShockaCon the Horror/Sci-Fi Convention. This is the second year we’ve attended and filmed a short promo. The ShockaCon videos were non-profit, just something we liked to do and we’re glad it got exposure through Spotlight WV‘s website and social media pages. We’re looking forward to next year’s event. If you’d like to check out the videos, here are the links, ShockaCon 2012, ShockaCon 2013.
- Terramite Construction: (Cross Lanes) We developed and launched the new website for TerraQuip Construction Products, Inc., you can check it out here. We’ll post a screenshot here on our blog. If you’re looking for a web design quote, email us at email@example.com.
- AnneCline.net Re-Design & Store Launch: Check out acoustic singer, songwriter Anne Cline’s website, you can hear new music, watch videos and buy her new T-shirts. http://annecline.net
- Spotlight West Virginia Magazine – Fall 2013. We’re now in our second year of producing the magazine, and we’re delighted to have one of the largest West Virginia audiences on the net to share it. It takes a team of writers, photographers, editors, and designers to make it happen and we’re very thankful to be working on this exciting publication with so many talented people. You can check out the latest issue “Spotlight West Virginia – Fall 2013” online for FREE and it’s also available to purchase in print here via MagCloud.
- Rail Road Days: (Hinton, WV) We enjoyed the festivities, home-made goods and great weather for this year’s Hinton Rail Road Days event. We were doing photo and video coverage for the Spotlight West Virginia Network.
- Kenova Pumpkin House: (Kenova, Huntington) Another event we had the chance of attending on behalf of Spotlight West Virginia, which was part of the C-K AutumnFest in the area. We shot a different type of promo piece, not something we normally produce, but it was fun to step out of the norm and make a spooky video paying tribute to The Nightmare Before Christmas Disney Movie. And to note, this one was non-profit, just for entertainment purposes only. You can check it out here. If you’re not familiar with the Kenova Pumpkin House, then do yourself a favor and check it out, 3,000 carved pumpkins can’t be wrong! http://ckautumnfest.com
- Mobile Applications: Aronfield Studios is officially offering Mobile APP design services, thanks to our iOS Developer Michael Sulwer. We’ve already taken on a few mobile projects this month and we’re looking to start promoting our new service soon. Mobile APP development will be compatible with Apple iPhones, Apple iPads and Androids. Contact us for more information.
- Doritos Crash the Superbowl TV Commercials: We’ve always wanted to give this a go and make some humors videos, especially since that’s where our production company originated from, doing comedy sketches back in the 2002 era. Jole and Mike both use to produce a local comedy show with friends, (please don’t look it up) and several comedy short films. So this would be right up our alley, we generally never had the time to get together was the big issue. But we’re looking to make time to produce a few commercials this month for submission just for kicks. We welcome you to produce your own as well, just visit the Doritos website for all the details, deadline is November 24th, 2013.
- Fall 2013 Clients: Over the past few months we’ve had the opportunity to work with some wonderful clients. This is what keeps this job interesting and so much fun, you get to dive into various businesses and make lasting impressions and connections for a lifetime. Remember, our success is your success!
December 2013 – January 2014 ???
- Aronfield Studios Re-Design: We’ve been behind on re-designing our own website, this is coming soon. We don’t have a date set yet, it’s depending on how busy we are for the holidays. We have grown so much over the past couple years and we have lots to add.
- Spotlight West Virginia Magazine – Winter 2013: We’re planning to launch our Winter issue on December 15, and if you have any stories or photos you would like to contribute, please email: firstname.lastname@example.org.
- Spotlight West Virginia Network: We have a online West Virginia mini-series in the works, an online store, and a non-profit West Virginia Photo Book.
- New Marketing campaign: (Client Name Withheld – TBA) Full print, web and video project for a long-time client, TV commercials will air in Southern West Virginia (2014).
- Long time client Website Re-Designs: There is a long list of clients we’re going back to re-design their aging websites to maintain a fresh look. More info. TBA.
- Music Videos: This is big news here, we’re holding out on you here. We’re in the works to produce two music videos, once we have an official shooting date, we’ll announce our progress.
We’re blessed to work with so many wonderful people and companies and we look forward to working with your company as well. If you have any questions or comments, please email us at: email@example.com. Thanks! – Jole
We’re excited to be apart of the 150 year celebration of West Virginia being a State. We’ve just launched our Summer issue of Spotlight WV and just in time for all the festivities. Head on over to Spotlight WV’s Facebook page to have a chance to win some great prizes and enter for our monthly giveaways.
We’d also like to congratulate Andrew Yianne for being part of our 150th celebration issue, our youngest contributing photographer at fifteen years old. Andrew was our featured photographer and his photo of the National Gorge Bridge (view from Long Point) made the cover, thanks Andrew.
You can check out more of Andrew’s work at YiannePhotography.com.